Three Reasons Why Your Startup Needs a Website
If you’re an entrepreneur who recently has launched a startup, then you know how important it is to get the word out about your brand or product. Unless people know you’re out there, you can’t sell your product. Having a creative and solid communications plan is key to the success of a startup. There are other factors affecting your success, of course, but if your future clients aren’t aware of how you can help them and change their lives, then you’re at a loss. That’s why every new startup needs a website — and not just any website. You’re website is your face to the world, so you need to make sure you are investing in a professional, innovative and creative website. This guide will give you three quick tips to help you decide your next steps in getting a great website to market your brand. If there was any time to invest beyond the angel phase, it’s now. Get started with these three tips for website success:
From the Website to Social Media: Hire a Designer for Maximum Communication
Unless you are particularly savvy at web design, or use a free website builder from Dynadot, you’re going to need to hire a professional website designer. Why do you need a professional website? If someone hears about your company, the first thing he or she will do is try to find out what you’re about online. Without a website, you’re just missing out on communicating your important message to future buyers. In addition, if a future client looks for you online and finds a website that looks elementary or self-designed, then that’s also really bad news. A poorly-designed site communicates 1) You don’t care or 2) You’re not adapting to the modern culture that requires a company to be tech-savvy. You have once chance to make a first impression, so endeavor to make that impression count with a professionally-designed website. If you want people to take you seriously, you need a professional and creative website. When you are searching for a designer, make sure that designer also can make a mobile-friendly site, as many future clients will be accessing your site from their smart phones and you want the design to be adaptive to many different kinds of devices.
In addition, another great reason to have a website is that you can use it to cross promote your other communication channels. Not only do you need one place where a future client can go to learn more about you, you need a social media presence to continue communicating that message and layering it in the virtual world. A website is the perfect place to also embed a social media feed. You need at the very least a presence on Twitter and Facebook. Devote part of a page or a tab on your website to social media. Your clients can see which channels you are on and click through to those sites to follow you or like your company page.